The advantages of development of cruise economy in Shanghai

Geography. Shanghai is located in the middle of the east coast, With in the 48 hours, passengers liners can arrived the major Chinese ports and Japan, Korean areas; Also there are plenty traveling sources in Jangsu, Zhejang, and Anhui provinces around Shanghai, Shanghai will be the best central departure place of long, short distance trips and cruise trip

Shanghai is well-know in the world wide, it’s a place to attract the messengers all around the world. The number of foreign tourists is increased rapidly in these years, there are 5million tourists in 2005, 6 million tourists in 2006, and will be 11 million in 2010; Shanghai has the integrated traffic system, airways, railways, national highways, highways connected the cities; what’s more, the hotels, restaurants, entertainment services also can bring the needs of international tourists.

Shanghai is the huge potential market of cruise economy. Nowadays, the population is more than 1600 million, The GDP index is 900 billion RMB, GDP per capita is 7000 USD, and will be increase to 10000 USD in 5 years and catch the level of the middle developing country. And there are 510 thousand Shanghai people have the over sea trips in 2005; travel is already being the big part of the consumer products. And cruise liner will be the important choice of Shanghai people.

China 2010 Expo will bring the important opportunity of Shanghai cruise economy. According to the forecast, the number of the attendance will be more than 70 million during the China 2010 Expo, and more than 800 thousand people will take cruise liner to Shanghai, and the of cruise economy will be 1 billion US dollars.

Economy growth rapidly in Yangzi river Triangle area, bring the huge potential market needs of cruise economy.  Yangtze River triangle area is one of the most developed economy areas with the 1% national land, 6% population, 20% GDP, and GDP per capita is USD 4000. More and more passengers from Yangtze River triangle area will board the cruise liner in Shanghai.

Second, the major advantage of Hongkou North Bund area.
 
After the lots demonstrations and researches, shanghai municipal government already decided that Hongkou district is the first choice of the land to develop the cruise economy.

North Bund has the geography advantage of building the international cruise port. North Bund area, with the water front length of 880m and the water depth of 13m, can berth 3 luxury super liners at the same time. Also North Bund area is located in the center of the downtown shanghai, once the liners arrived, passenger can enjoy the high class accommodation and entertainment services.

    The development of the two bunds of Huang Pu River will be increase the function of North Bund district; also will bring the strong support of cruise economy development. There are culture & luxury service industry area, shipping service industry area, education service industry area in the area and will satisfy the needs from the cruise passengers. Cruise economy will bring the new investment and concept of North Bund shipping service cluster.

Third, the major projects in the North Bund, Hongkou District.

1, Shanghai Port International Cruise terminal (SPICT) is started in 2004, and will be run in 2007; the temporary cruise terminal is being used in July 2nd, 2007
  Shanghai Port International Cruise Terminal (SPICT) is located in the central bank of Huangpu River, Shanghai, China, with the water front length of 880m; SPICT connects the Bund in the west, faces the oriental Pearl Tower over the Huangpu River to south. The Total floor space of SPICT is about 400,000 m2 covering a site area of 130,000m2 , SPICT consists of the cruise terminal, port building, super five-star hotel, service apartment, office buildings, marine museum, and facilities as cultural center, leisure square, shopping mall, etc.

2,  Carnival Corporation & plc, ALLEGRA liner has already set the lines between China, Japan and Korea.